The Medium is the Massage - Softcover
Synopsis
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.
With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.
McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.
McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
"synopsis" may belong to another edition of this title.
Review
The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.
About the Author
Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message," the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse.
"About this title" may belong to another edition of this title.
- PublisherGingko Press
- Publication date2001
- ISBN 10 1584230703
- ISBN 13 9781584230700
- BindingPaperback
- LanguageEnglish
- Number of pages160
- IllustratorFairey Shepard
- Rating
Buy New
Learn more about this copy
US$ 10.49
Shipping:
US$ 2.64
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
The Medium is the Massage
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Fairey, Shepard (illustrator). Seller Inventory # 1584230703-3-24683776
Quantity: 1 available
Stock Image
The Medium is the Massage
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Fairey, Shepard (illustrator). Seller Inventory # 3IIK3O006RFG_ns
Quantity: 1 available
Stock Image
The Medium is the Massage
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Fairey, Shepard (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_421184770
Quantity: 1 available
Stock Image
The Medium is the Massage
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Fairey, Shepard (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_422625264
Quantity: 1 available
Stock Image
The Medium is the Massage
Seller: HPB-Movies, Dallas, TX, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Fairey, Shepard (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_412838724
Quantity: 1 available
Stock Image
The Medium is the Massage
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Fairey, Shepard (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_422048400
Quantity: 1 available
Stock Image
The Medium is the Massage
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Fairey, Shepard (illustrator). Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.25. Seller Inventory # 1584230703-2-4
Quantity: 1 available
Stock Image
The Medium is the Massage
Seller: Books Unplugged, Amherst, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Fairey, Shepard (illustrator). Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.25. Seller Inventory # bk1584230703xvz189zvxgdd
Quantity: 1 available
Stock Image
The Medium is the Massage
Seller: Ergodebooks, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Fairey, Shepard (illustrator). 30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. Seller Inventory # SONG1584230703
Quantity: 1 available
Stock Image
The Medium is the Massage
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Fairey, Shepard (illustrator). Good paperback, bumped/creased with shelfwear; may have previous owner's name inside. Standard-sized. Seller Inventory # mon0000263032
Quantity: 1 available